Logo
  • Home
  • ·Media
  • ·Prada Lunar New Year 2025 campaign editorial
BrandPrada
ProjectLunar New Year 2025 Ad Campaign
A line of diverse models wearing contemporary apparel standing against a white backdrop with a winding red silhouette graphic.

Prada Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Jia Ling
Jia LingModels
Li Xian
Li XianModels
Ma Long
Ma LongModels
Ma Yili
Ma YiliModels
Yang Shuyu
Yang ShuyuModels
Wu Hung
Wu HungModels
Peng Wei
Peng WeiModels
Zhang Enli
Zhang EnliModels
Rossana Hu
Rossana HuModels
Du Juan
Du JuanModels
Ju Xiaowen
Ju XiaowenModels
and Zhao Lei
and Zhao LeiModels

Tags

group of models posingmodels posinggroup of modelsmodelsluxury handbagsdesigner apparel

Description

This commercial image for Prada's Lunar New Year 2025 ad campaign, photographed by Oliver Hadlee Pearch with creative direction by Ferdinando Verderi, features a diverse group of models standing in a line against a neutral white backdrop. The physical subjects in the foreground wear contemporary designer apparel, including tailored trousers, coats, and knitwear, while holding luxury handbags. Extending from the models into the background is a striking, continuous wave-like graphic composed of numerous solid red human silhouettes. The studio lighting is bright and clean, casting soft shadows beneath the figures and highlighting the rich textures of the garments. The overall composition blends live-action portraiture with graphic design elements.

Style

Horizontal, Commercial, Clean

Techniques

Natural light, VFX / visual effects

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Beige (30%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign