Description

This commercial image for Prada's Lunar New Year 2025 ad campaign, photographed by Oliver Hadlee Pearch with creative direction by Ferdinando Verderi, features a diverse group of models standing in a line against a neutral white backdrop. The physical subjects in the foreground wear contemporary designer apparel, including tailored trousers, coats, and knitwear, while holding luxury handbags. Extending from the models into the background is a striking, continuous wave-like graphic composed of numerous solid red human silhouettes. The studio lighting is bright and clean, casting soft shadows beneath the figures and highlighting the rich textures of the garments. The overall composition blends live-action portraiture with graphic design elements.