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BrandPrada
ProjectLunar New Year 2025 Ad Campaign
A group of models and creative figures standing in a line against a neutral studio background wearing Prada campaign apparel.

Prada Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Jia Ling
Jia LingModels
Li Xian
Li XianModels
Ma Long
Ma LongModels
Ma Yili
Ma YiliModels
Yang Shuyu
Yang ShuyuModels
Wu Hung
Wu HungModels
Peng Wei
Peng WeiModels
Zhang Enli
Zhang EnliModels
Rossana Hu
Rossana HuModels
Du Juan
Du JuanModels
Ju Xiaowen
Ju XiaowenModels
and Zhao Lei
and Zhao LeiModels

Tags

group of peoplefashion modelsluxury handbagsdesigner apparelpeople standing

Description

A group portrait featuring multiple models and creative figures standing in a horizontal line against a seamless light grey studio background for the Prada Lunar New Year 2025 ad campaign. The subjects wear varied contemporary apparel, including tailored coats, knitwear, and dresses, holding luxury handbags. The lighting is clean and even, characteristic of high-end commercial fashion studio photography captured by Oliver Hadlee Pearch with creative direction by Ferdinando Verderi.

Style

Editorial, Horizontal, Monochrome, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (40%)
Pure White (30%)
Beige (30%)

Background

Grey Seamless

Context

Advertising Campaign