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ProjectLunar New Year 2025 Ad Campaign
Model in camel sweater holding black handbag against a white background with a winding line of red silhouettes.

Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Jia Ling
Jia LingModels
Li Xian
Li XianModels
Ma Long
Ma LongModels
Ma Yili
Ma YiliModels
Yang Shuyu
Yang ShuyuModels
Wu Hung
Wu HungModels
Peng Wei
Peng WeiModels
Zhang Enli
Zhang EnliModels
Rossana Hu
Rossana HuModels
Du Juan
Du JuanModels
Ju Xiaowen
Ju XiaowenModels
and Zhao Lei
and Zhao LeiModels

Tags

woman in camel sweatercamel sweatersweaterblack handbaghandbaggreen embellished skirtgreen skirt

Description

This image from Prada's Lunar New Year 2025 ad campaign features a model in the foreground wearing a camel crewneck sweater and an embellished green skirt, holding a black leather handbag with metallic rings. In the background against a clean white seamless surface, a winding queue of vibrant red human silhouettes stretches into the distance. The composition uses high-contrast lighting and a striking vertical portrait orientation. Captured by photographer Oliver Hadlee Pearch with creative direction by Ferdinando Verderi.

Style

Vertical, Commercial, Clean, Graphic

Industries

Luxury Fashion Houses

Color

Camel (50%)
Sage (30%)
Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign