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  • ·Prada Lunar New Year 2025 campaign portrait by Oliver Hadlee Pearch
BrandPrada
ProjectLunar New Year 2025 Ad Campaign
Elderly man wearing thick black-framed glasses and a grey blazer standing before a red silhouette graphic against white seamless background

Prada Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Jia Ling
Jia LingModels
Li Xian
Li XianModels
Ma Long
Ma LongModels
Ma Yili
Ma YiliModels
Yang Shuyu
Yang ShuyuModels
Wu Hung
Wu HungModels
Peng Wei
Peng WeiModels
Zhang Enli
Zhang EnliModels
Rossana Hu
Rossana HuModels
Du Juan
Du JuanModels
Ju Xiaowen
Ju XiaowenModels
and Zhao Lei
and Zhao LeiModels

Tags

older man standingolder manman standinggrey blazerblack framed glassesdark sweater

Description

An older man stands with arms crossed against a plain white background, wearing dark thick-framed glasses, a grey blazer, dark sweater, and light shirt collar. Behind him, a winding red silhouette graphic depicts a crowd of figures extending upwards into the distance. The lighting is crisp and even, highlighting the sharp tailoring of the jacket and the structured composition. This studio portrait was captured by Oliver Hadlee Pearch as part of the Prada Lunar New Year 2025 advertising campaign, with creative direction by Ferdinando Verderi and creative direction by Miuccia Prada and Raf Simons.

Style

Vertical, Commercial, Clean, Minimalist

Industries

Luxury Fashion Houses

Color

Charcoal (50%)
Jet Black (40%)
Crimson (10%)

Background

White Seamless

Context

Advertising Campaign