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  • ·Prada Lunar New Year 2025 campaign portrait by Oliver Hadlee Pearch
Brand
Prada
ProjectLunar New Year 2025 Ad Campaign
Woman in patterned sweater holding a brown clutch against a white seamless background with a winding red silhouette crowd

Prada Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Jia Ling
Jia LingModels
Li Xian
Li XianModels
Ma Long
Ma LongModels
Ma Yili
Ma YiliModels
Yang Shuyu
Yang ShuyuModels
Wu Hung
Wu HungModels
Peng Wei
Peng WeiModels
Zhang Enli
Zhang EnliModels
Rossana Hu
Rossana HuModels
Du Juan
Du JuanModels
Ju Xiaowen
Ju XiaowenModels
and Zhao Lei
and Zhao LeiModels

Tags

woman holding brown clutchwoman in patterned sweaterwoman holding clutchbrown clutchpatterned sweater

Description

This portrait for Prada's Lunar New Year 2025 ad campaign was photographed by Oliver Hadlee Pearch with creative direction by Ferdinando Verderi. The image features a woman in the foreground wearing a patterned argyle-style sweater and holding a tan leather clutch, posing against a clean white seamless backdrop. Behind her, a graphic winding trail of bright red human silhouettes recedes into the distance. The lighting is bright and even, highlighting crisp textures on the clothing and accessories. Creative direction is led by Miuccia Prada and Raf Simons.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Caramel (30%)
Off-White (20%)

Background

White Seamless

Context

Advertising Campaign