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BrandPrada
ProjectLunar New Year 2025 Ad Campaign
Three models posing against a white backdrop with a graphic red silhouette illustration above them for Prada campaign

Prada Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Jia Ling
Jia LingModels
Li Xian
Li XianModels
Ma Long
Ma LongModels
Ma Yili
Ma YiliModels
Yang Shuyu
Yang ShuyuModels
Wu Hung
Wu HungModels
Peng Wei
Peng WeiModels
Zhang Enli
Zhang EnliModels
Rossana Hu
Rossana HuModels
Du Juan
Du JuanModels
Ju Xiaowen
Ju XiaowenModels
and Zhao Lei
and Zhao LeiModels

Tags

three models posingthree modelsmodels posingprada ad campaignprada campaignad campaign

Description

This portrait from the Prada Lunar New Year 2025 ad campaign was photographed by Oliver Hadlee Pearch, with creative direction by Ferdinando Verderi and concept by Miuccia Prada and Raf Simons. Three models stand against a clean white seamless backdrop, posed with distinct expressions. A graphic red silhouette illustration twists upwards in the background above the group. The lighting is bright and even, highlighting the textured surfaces of their contemporary apparel and leather accessories.

Style

Vertical, Commercial, Clean, Polished

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Camel (30%)
Medium Grey (20%)

Background

White Seamless

Context

Advertising Campaign