Prada Lunar New Year 2025 Ad Campaign 2025

About

This portrait from the Prada Lunar New Year 2025 ad campaign was photographed by Oliver Hadlee Pearch, with creative direction by Ferdinando Verderi and concept by Miuccia Prada and Raf Simons. Three models stand against a clean white seamless backdrop, posed with distinct expressions. A graphic red silhouette illustration twists upwards in the background above the group. The lighting is bright and even, highlighting the textured surfaces of their contemporary apparel and leather accessories.