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BrandPrada
ProjectLunar New Year 2025 Ad Campaign
Group of six diverse models posing in a line against a white background next to a red silhouette graphic

Prada Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Jia Ling
Jia LingModels
Li Xian
Li XianModels
Ma Long
Ma LongModels
Ma Yili
Ma YiliModels
Yang Shuyu
Yang ShuyuModels
Wu Hung
Wu HungModels
Peng Wei
Peng WeiModels
Zhang Enli
Zhang EnliModels
Rossana Hu
Rossana HuModels
Du Juan
Du JuanModels
Ju Xiaowen
Ju XiaowenModels
and Zhao Lei
and Zhao LeiModels

Tags

group of modelsmodels posingpeople standing in a linegroup of people

Description

This commercial image from Prada's Lunar New Year 2025 ad campaign features a group of six models standing in a line against a seamless white background. To the left, a long red silhouette graphic of a crowd snakes along the backdrop. The models wear contemporary layered garments including jackets, skirts, and dresses, with some carrying black leather handbags. The lighting is clean and even, highlighting the textures of the apparel and the stark contrast of the red graphic element.

Style

Horizontal, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Camel (30%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign