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  • ·Prada Lunar New Year 2025 Ad Campaign Editorial
BrandPrada
ProjectLunar New Year 2025 Ad Campaign
Woman in a blue shirt holding a dark leather handbag against a white background with a winding trail of red silhouettes

Prada Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Jia Ling
Jia LingModels
Li Xian
Li XianModels
Ma Long
Ma LongModels
Ma Yili
Ma YiliModels
Yang Shuyu
Yang ShuyuModels
Wu Hung
Wu HungModels
Peng Wei
Peng WeiModels
Zhang Enli
Zhang EnliModels
Rossana Hu
Rossana HuModels
Du Juan
Du JuanModels
Ju Xiaowen
Ju XiaowenModels
and Zhao Lei
and Zhao LeiModels

Tags

woman in blue shirtwoman holding handbagblue shirtblack leather handbagleather handbagshoulder bag

Description

This campaign image for Prada's Lunar New Year 2025 ad campaign features a woman in the foreground wearing a blue long-sleeved shirt and a dark skirt, carrying a black leather shoulder handbag with metallic hardware. She looks back toward the camera over her shoulder with a calm expression. Behind her, a winding procession of vibrant red silhouettes of people recedes into the distance against a seamless white background. The studio lighting is clean and even, highlighting the textures of the apparel and the glossy surface of the handbag.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Sky Blue (50%)
Jet Black (30%)
Medium Grey (20%)

Background

White Seamless

Context

Advertising Campaign