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  • ·Prada Lunar New Year 2025 campaign portrait by Oliver Hadlee Pearch
BrandPrada
ProjectLunar New Year 2025 Ad Campaign
Bald man with glasses wearing a black coat holding a dark handbag against a white background with red silhouette figures

Prada Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Jia Ling
Jia LingModels
Li Xian
Li XianModels
Ma Long
Ma LongModels
Ma Yili
Ma YiliModels
Yang Shuyu
Yang ShuyuModels
Wu Hung
Wu HungModels
Peng Wei
Peng WeiModels
Zhang Enli
Zhang EnliModels
Rossana Hu
Rossana HuModels
Du Juan
Du JuanModels
Ju Xiaowen
Ju XiaowenModels
and Zhao Lei
and Zhao LeiModels

Tags

older bald manbald manolder manman in black coatblack coatcoatblack leather handbagleather handbaghandbag

Description

This portrait from the Prada Lunar New Year 2025 ad campaign was photographed by Oliver Hadlee Pearch with creative direction by Ferdinando Verderi. The subject is an older bald man with glasses and facial hair, wearing a black coat over a grey shirt while holding a black leather handbag. He stands in the foreground against a plain white background, featuring a winding graphic trail of red silhouette figures behind him. The lighting is clean and even, characteristic of studio commercial photography.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Medium Grey (20%)

Background

White Seamless

Context

Advertising Campaign