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  • ·Prada Lunar New Year 2025 campaign editorial image
BrandPrada
ProjectLunar New Year 2025 Ad Campaign
Three models posing against a white background, with a red silhouette crowd graphic above them for the Prada Lunar New Year campaign.

Prada Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Jia Ling
Jia LingModels
Li Xian
Li XianModels
Ma Long
Ma LongModels
Ma Yili
Ma YiliModels
Yang Shuyu
Yang ShuyuModels
Wu Hung
Wu HungModels
Peng Wei
Peng WeiModels
Zhang Enli
Zhang EnliModels
Rossana Hu
Rossana HuModels
Du Juan
Du JuanModels
Ju Xiaowen
Ju XiaowenModels
and Zhao Lei
and Zhao LeiModels

Tags

woman holding handbagwoman holding grey handbagholding handbaggrey handbaghandbagwoman in dark topdark topperson in red jacketred jacketperson in blue shirtblue shirt

Description

This vertical editorial image from the Prada Lunar New Year 2025 ad campaign features three prominent models posed against a seamless white background. In the foreground, a woman in a dark top holds a light grey leather handbag over her shoulder, flanked by a person in a red zip-up jacket and another wearing a blue shirt and grey skirt carrying a dark bag. Above the trio, a distinctive winding graphic of silhouetted figures in vibrant red adds a graphic element to the composition. The lighting is clean and balanced, emphasizing the tailored garments and accessories. Photographed by Oliver Hadlee Pearch under the creative direction of Ferdinando Verderi.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (40%)
Nude / Sand (30%)
Crimson (30%)

Background

White Seamless

Context

Advertising Campaign