Movado Fall 2024 Ad Campaign 2024

About

This commercial image from the Movado Fall 2024 ad campaign features professional basketball player Tyrese Haliburton posing against a clean white seamless backdrop. He is wearing a white tank top and black trousers, holding a basketball in one hand and displaying a stainless steel watch on his wrist. The composition is sharply lit with crisp highlights and deep directional shadows, emphasizing dynamic form and modern styling. Photographed by Mert Alas and Marcus Piggott with styling by Mel Ottenberg and movement direction by Stephen Galloway, the portrait combines athletic energy with high-fashion aesthetics.