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  • ·Movado Fall 2024 Ad Campaign with Tyrese Haliburton
Brand
Movado
ProjectFall 2024 Ad Campaign
Tyrese Haliburton wearing a white tank top and holding a basketball against a white seamless backdrop for Movado

Movado Fall 2024 Ad Campaign 2024

Associated creatives

Robert Lussier
Robert LussierCreative Director
The Style Council
The Style CouncilAgency
Mert Alas & Marcus Piggott
Mert Alas & Marcus PiggottPhotographers/Directors
Julianne Moore
Julianne MooreTalents
Ludacris
LudacrisTalents
Christian McCaffrey
Christian McCaffreyTalents
Jessica Alba
Jessica AlbaTalents
and Tyrese Haliburton
and Tyrese HaliburtonTalents
Mel Ottenberg
Mel OttenbergStylist
Stephen Galloway
Stephen GallowayMovement Director
N6 & January Production
N6 & January ProductionProduction
“Stand Up” by Ludacris
“Stand Up” by Ludacris

Tags

tyrese haliburtontyrese haliburton holding basketballman in white tank topwhite tank toptank topbasketballmovado watchsilver watchmetal watch

Description

This commercial image from the Movado Fall 2024 ad campaign features professional basketball player Tyrese Haliburton posing against a clean white seamless backdrop. He is wearing a white tank top and black trousers, holding a basketball in one hand and displaying a stainless steel watch on his wrist. The composition is sharply lit with crisp highlights and deep directional shadows, emphasizing dynamic form and modern styling. Photographed by Mert Alas and Marcus Piggott with styling by Mel Ottenberg and movement direction by Stephen Galloway, the portrait combines athletic energy with high-fashion aesthetics.

Style

Vertical, Commercial, Clean, Polished

Techniques

Hard Light

Industries

Jewellery

Color

Pure White (50%)
Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign