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  • ·Movado Fall 2024 campaign portrait by Mert and Marcus
BrandMovado
ProjectFall 2024 Ad Campaign
Man facing away holding two black basketballs with gold watches on each wrist against a white background for Movado campaign

Movado Fall 2024 Ad Campaign 2024

Associated creatives

Robert Lussier
Robert LussierCreative Director
The Style Council
The Style CouncilAgency
Mert Alas & Marcus Piggott
Mert Alas & Marcus PiggottPhotographers/Directors
Julianne Moore
Julianne MooreTalents
Ludacris
LudacrisTalents
Christian McCaffrey
Christian McCaffreyTalents
Jessica Alba
Jessica AlbaTalents
and Tyrese Haliburton
and Tyrese HaliburtonTalents
Mel Ottenberg
Mel OttenbergStylist
Stephen Galloway
Stephen GallowayMovement Director
N6 & January Production
N6 & January ProductionProduction
“Stand Up” by Ludacris
“Stand Up” by Ludacris

Tags

black man holding basketballsman holding basketballsblack basketballsgold wristwatchgold watchwhite tank toptank topathlete portrait

Description

This image from the Movado Fall 2024 ad campaign features a powerful rear-view portrait of an athlete holding two black basketballs. Photographed by Mert Alas and Marcus Piggott, with styling by Mel Ottenberg and movement direction by Stephen Galloway, the subject wears a white ribbed tank top and prominent gold wristwatches on both wrists. The clean, high-contrast composition is set against a stark white background, emphasizing the sculptural posture and athletic build.

Style

Horizontal, Commercial, Clean, Polished

Techniques

Beauty Light

Industries

Jewellery

Color

Pure White (50%)
Gold (20%)
Jet Black (30%)

Background

White Seamless

Context

Advertising Campaign