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  • ·Movado Fall 2024 Campaign with Jessica Alba
BrandMovado
ProjectFall 2024 Ad Campaign
Jessica Alba crouching in a black blazer and polka dot tights wearing a gold watch for Movado campaign

Movado Fall 2024 Ad Campaign 2024

Associated creatives

Robert Lussier
Robert LussierCreative Director
The Style Council
The Style CouncilAgency
Mert Alas & Marcus Piggott
Mert Alas & Marcus PiggottPhotographers/Directors
Julianne Moore
Julianne MooreTalents
Ludacris
LudacrisTalents
Christian McCaffrey
Christian McCaffreyTalents
Jessica Alba
Jessica AlbaTalents
and Tyrese Haliburton
and Tyrese HaliburtonTalents
Mel Ottenberg
Mel OttenbergStylist
Stephen Galloway
Stephen GallowayMovement Director
N6 & January Production
N6 & January ProductionProduction
“Stand Up” by Ludacris
“Stand Up” by Ludacris

Tags

jessica albajessica alba crouchingwoman crouchingwoman in black blazerblack blazergold watchpolka dot tights

Description

This striking portrait features actress Jessica Alba crouching against a clean white background for Movado's Fall 2024 ad campaign. She is dressed in a structured black blazer paired with sheer black polka dot tights and pointed-toe heels, accessorized with a prominent gold wristwatch on her right wrist. Her long brown hair flows dynamically around her shoulders as she gazes directly into the camera lens with a composed expression. Photographed by Mert Alas and Marcus Piggott with styling by Mel Ottenberg, the clean studio lighting highlights the sharp tailoring and subtle textures of the ensemble.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Gold (10%)

Background

White Seamless

Context

Advertising Campaign