Movado Fall 2024 Ad Campaign 2024

About

This portrait for the Movado Fall 2024 ad campaign features a group of five prominent figures including Ludacris, Christian McCaffrey, Jessica Alba, Julianne Moore, and Tyrese Haliburton posed against a clean white background. Photographed by Mert Alas and Marcus Piggott with styling by Mel Ottenberg, the cast wears a mix of black and white tees, tailored blazers, and denim while showcasing wristwatches. The composition is crisp and commercial, with sharp studio lighting highlighting the subjects against the seamless white backdrop.