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BrandMovado
ProjectFall 2024 Ad Campaign
Close-up portrait of Ludacris wearing a black jacket and a luxury watch against a clean white background for Movado fall campaign.

Movado Fall 2024 Ad Campaign 2024

Associated creatives

Robert Lussier
Robert LussierCreative Director
The Style Council
The Style CouncilAgency
Mert Alas & Marcus Piggott
Mert Alas & Marcus PiggottPhotographers/Directors
Julianne Moore
Julianne MooreTalents
Ludacris
LudacrisTalents
Christian McCaffrey
Christian McCaffreyTalents
Jessica Alba
Jessica AlbaTalents
and Tyrese Haliburton
and Tyrese HaliburtonTalents
Mel Ottenberg
Mel OttenbergStylist
Stephen Galloway
Stephen GallowayMovement Director
N6 & January Production
N6 & January ProductionProduction
“Stand Up” by Ludacris
“Stand Up” by Ludacris

Tags

ludacrisludacris portraitblack manman wearing watchmovado watchluxury watchblack jackettwo tone watch

Description

This portrait from the Movado Fall 2024 ad campaign features rapper and actor Ludacris posing against a clean white background. Captured by photographers Mert Alas and Marcus Piggott, with creative direction by Robert Lussier and styling by Mel Ottenberg, the image highlights Ludacris wearing a dark black jacket and a two-tone metallic watch on his wrist. His cornrow braided hairstyle and a diamond earring complement the sharp studio styling. The lighting is crisp and even, emphasizing the sleek accessory design and the subject's poised expression.

Style

Vertical, Commercial, Clean

Techniques

Beauty Light

Industries

Bags & Accessories

Color

Jet Black (70%)
Gold (30%)

Background

White Seamless

Context

Advertising Campaign