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BrandMovado
ProjectFall 2024 Ad Campaign
Tyrese Haliburton holding a black basketball wearing a white tank top and gold watch against a white seamless background

Movado Fall 2024 Ad Campaign 2024

Associated creatives

Robert Lussier
Robert LussierCreative Director
The Style Council
The Style CouncilAgency
Mert Alas & Marcus Piggott
Mert Alas & Marcus PiggottPhotographers/Directors
Julianne Moore
Julianne MooreTalents
Ludacris
LudacrisTalents
Christian McCaffrey
Christian McCaffreyTalents
Jessica Alba
Jessica AlbaTalents
and Tyrese Haliburton
and Tyrese HaliburtonTalents
Mel Ottenberg
Mel OttenbergStylist
Stephen Galloway
Stephen GallowayMovement Director
N6 & January Production
N6 & January ProductionProduction
“Stand Up” by Ludacris
“Stand Up” by Ludacris

Tags

tyrese haliburtontyrese haliburton holding basketballbasketball player portraitblack basketballgold watchwhite tank top

Description

Tyrese Haliburton is featured in the Movado Fall 2024 ad campaign, photographed by Mert Alas and Marcus Piggott. He wears a white tank top and a gold wristwatch while holding a black basketball with white lines against a clean white seamless background. The portrait employs crisp studio lighting and sharp focus, styled by Mel Ottenberg with movement direction by Stephen Galloway.

Style

Vertical, Commercial, Clean

Industries

Basketball

Color

Pure White (50%)
Gold (30%)
Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign