Movado Fall 2024 Ad Campaign 2024

About

This portrait from the Movado Fall 2024 ad campaign features rapper and actor Ludacris posing against a clean white seamless background. He is wearing a black t-shirt and a prominent gold wristwatch on his right wrist, accompanied by a gold chain necklace and visible arm tattoos. The lighting is bright and even, highlighting facial features and creating sharp contrast. The commercial portrait was directed by photographers Mert Alas and Marcus Piggott with creative direction by Robert Lussier.