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BrandMovado
ProjectFall 2024 Ad Campaign
Portrait of Ludacris wearing a gold watch and black t-shirt against a plain white seamless studio background for Movado campaign

Movado Fall 2024 Ad Campaign 2024

Associated creatives

Robert Lussier
Robert LussierCreative Director
The Style Council
The Style CouncilAgency
Mert Alas & Marcus Piggott
Mert Alas & Marcus PiggottPhotographers/Directors
Julianne Moore
Julianne MooreTalents
Ludacris
LudacrisTalents
Christian McCaffrey
Christian McCaffreyTalents
Jessica Alba
Jessica AlbaTalents
and Tyrese Haliburton
and Tyrese HaliburtonTalents
Mel Ottenberg
Mel OttenbergStylist
Stephen Galloway
Stephen GallowayMovement Director
N6 & January Production
N6 & January ProductionProduction
“Stand Up” by Ludacris
“Stand Up” by Ludacris

Tags

ludacrisludacris portraitman wearing gold watchgold watchblack t shirtblack manman in black t shirt

Description

This portrait from the Movado Fall 2024 ad campaign features rapper and actor Ludacris posing against a clean white seamless background. He is wearing a black t-shirt and a prominent gold wristwatch on his right wrist, accompanied by a gold chain necklace and visible arm tattoos. The lighting is bright and even, highlighting facial features and creating sharp contrast. The commercial portrait was directed by photographers Mert Alas and Marcus Piggott with creative direction by Robert Lussier.

Style

Horizontal, Commercial, Clean, Polished

Techniques

Natural light

Industries

Consumer Electronics

Color

Jet Black (80%)
Gold (20%)

Background

White Seamless

Context

Advertising Campaign