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BrandMovado
ProjectFall 2024 Ad Campaign
Portrait of Ludacris wearing a black jacket and gold wristwatch against a white background for Movado

Movado Fall 2024 Ad Campaign 2024

Associated creatives

Robert Lussier
Robert LussierCreative Director
The Style Council
The Style CouncilAgency
Mert Alas & Marcus Piggott
Mert Alas & Marcus PiggottPhotographers/Directors
Julianne Moore
Julianne MooreTalents
Ludacris
LudacrisTalents
Christian McCaffrey
Christian McCaffreyTalents
Jessica Alba
Jessica AlbaTalents
and Tyrese Haliburton
and Tyrese HaliburtonTalents
Mel Ottenberg
Mel OttenbergStylist
Stephen Galloway
Stephen GallowayMovement Director
N6 & January Production
N6 & January ProductionProduction
“Stand Up” by Ludacris
“Stand Up” by Ludacris

Tags

ludacrisludacris portraitblack jacketgold wristwatchgold watchwristwatchgold chainblack mens clothing

Description

This portrait from the Movado Fall 2024 ad campaign features rapper and actor Ludacris set against a clean white background. He wears a black jacket and a gold wristwatch that serves as a focal point on his wrist, accompanied by a gold chain necklace and visible tattoos on his arms. The composition is captured with clean studio lighting, emphasizing sharp details in his attire and accessories. The imagery was photographed by Mert Alas and Marcus Piggott with styling by Mel Ottenberg.

Style

Horizontal, Commercial, Clean

Industries

Jewellery

Color

Jet Black (70%)
Gold (30%)

Background

White Seamless

Context

Advertising Campaign