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  • ·Movado Fall 2024 Ad Campaign featuring Tyrese Haliburton
BrandMovado
ProjectFall 2024 Ad Campaign
Tyrese Haliburton wearing a silver wristwatch and white tank top against a white background for Movado

Movado Fall 2024 Ad Campaign 2024

Associated creatives

Robert Lussier
Robert LussierCreative Director
The Style Council
The Style CouncilAgency
Mert Alas & Marcus Piggott
Mert Alas & Marcus PiggottPhotographers/Directors
Julianne Moore
Julianne MooreTalents
Ludacris
LudacrisTalents
Christian McCaffrey
Christian McCaffreyTalents
Jessica Alba
Jessica AlbaTalents
and Tyrese Haliburton
and Tyrese HaliburtonTalents
Mel Ottenberg
Mel OttenbergStylist
Stephen Galloway
Stephen GallowayMovement Director
N6 & January Production
N6 & January ProductionProduction
“Stand Up” by Ludacris
“Stand Up” by Ludacris

Tags

tyrese haliburtontyrese haliburton wearing watchman wearing watchsilver wristwatchmovado watchluxury wristwatchwhite tank topblack shorts

Description

This image from the Movado Fall 2024 ad campaign features professional basketball player Tyrese Haliburton reclining against a clean white background. He is wearing a white tank top and dark shorts, with a luxury silver wristwatch prominently displayed on his wrist. The composition is horizontally oriented with polished studio lighting emphasizing the clean aesthetic and product details. The campaign was photographed by Mert Alas and Marcus Piggott with styling by Mel Ottenberg.

Style

Horizontal, Commercial, Clean, Polished

Techniques

Natural light

Industries

Jewellery

Color

Pure White (50%)
Jet Black (30%)
Silver (metallic) (20%)

Background

White Seamless

Context

Advertising Campaign