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BrandMovado
ProjectFall 2024 Ad Campaign
Jessica Alba wearing a black blazer and patterned tights in the Movado Fall 2024 ad campaign against a white backdrop.

Movado Fall 2024 Ad Campaign 2024

Associated creatives

Robert Lussier
Robert LussierCreative Director
The Style Council
The Style CouncilAgency
Mert Alas & Marcus Piggott
Mert Alas & Marcus PiggottPhotographers/Directors
Julianne Moore
Julianne MooreTalents
Ludacris
LudacrisTalents
Christian McCaffrey
Christian McCaffreyTalents
Jessica Alba
Jessica AlbaTalents
and Tyrese Haliburton
and Tyrese HaliburtonTalents
Mel Ottenberg
Mel OttenbergStylist
Stephen Galloway
Stephen GallowayMovement Director
N6 & January Production
N6 & January ProductionProduction
“Stand Up” by Ludacris
“Stand Up” by Ludacris

Tags

jessica albajessica alba posingwoman wearing black blazerblack blazerpolka dot tightsgold watchmovado watch

Description

This image from the Movado Fall 2024 ad campaign features actress Jessica Alba posed against a clean white seamless backdrop. She is styled in an oversized black blazer, sheer polka-dot tights, and heels, wearing a gold Movado watch on her wrist. The composition is split into two panels, showing a full-length crouching view on the left and a tight portrait crop on the right. The campaign was photographed by Mert Alas and Marcus Piggott with styling by Mel Ottenberg.

Style

Horizontal, Commercial, Clean, Polished

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Gold (30%)

Background

White Seamless

Context

Advertising Campaign