BrandMovado
ProjectFall 2024 Ad Campaign
Movado Fall 2024 Ad Campaign 2024
Associated creatives
Robert LussierCreative Director
The Style CouncilAgency
Mert Alas & Marcus PiggottPhotographers/Directors
Julianne MooreTalents
LudacrisTalents
Christian McCaffreyTalents
Jessica AlbaTalents
and Tyrese HaliburtonTalents
Mel OttenbergStylist
Stephen GallowayMovement Director
N6 & January ProductionProduction
“Stand Up” by Ludacris
Tags
Description
This image from the Movado Fall 2024 ad campaign features professional athlete Christian McCaffrey posing against a clean white backdrop. Shot by photographers Mert Alas and Marcus Piggott with styling by Mel Ottenberg, McCaffrey wears a classic white t-shirt and blue denim jeans, holding a football in one shot while showcasing a metallic Movado wristwatch. Tattoos are visible on his arm, adding a personalized texture to the clean commercial portrait aesthetic.
Style
Horizontal, Commercial, Clean, Polished
Techniques
Natural light
Industries
Bags & Accessories
Color
Pure White (50%)
Denim (30%)
Jet Black (20%)
Background
White Seamless
Context
Advertising Campaign