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  • ·Movado Fall 2024 Ad Campaign with Christian McCaffrey
BrandMovado
ProjectFall 2024 Ad Campaign
Christian McCaffrey wearing a white t-shirt and a luxury wristwatch against a solid white background for the Movado campaign.

Movado Fall 2024 Ad Campaign 2024

Associated creatives

Robert Lussier
Robert LussierCreative Director
The Style Council
The Style CouncilAgency
Mert Alas & Marcus Piggott
Mert Alas & Marcus PiggottPhotographers/Directors
Julianne Moore
Julianne MooreTalents
Ludacris
LudacrisTalents
Christian McCaffrey
Christian McCaffreyTalents
Jessica Alba
Jessica AlbaTalents
and Tyrese Haliburton
and Tyrese HaliburtonTalents
Mel Ottenberg
Mel OttenbergStylist
Stephen Galloway
Stephen GallowayMovement Director
N6 & January Production
N6 & January ProductionProduction
“Stand Up” by Ludacris
“Stand Up” by Ludacris

Tags

christian mccaffreychristian mccaffrey portraitman wearing wristwatchwristwatchred dial watchwhite t shirtwhite tee

Description

This portrait from the Movado Fall 2024 ad campaign features Christian McCaffrey wearing a plain white t-shirt and a luxury wristwatch with a red dial. Photographed by Mert Alas and Marcus Piggott with styling by Mel Ottenberg, the subject strikes a confident pose against a seamless white studio background. The composition highlights crisp studio lighting and clean art direction tailored for high-end watch advertising.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Cosmetics

Color

Pure White (70%)
Crimson (30%)

Background

White Seamless

Context

Advertising Campaign