Movado Fall 2024 Ad Campaign 2024

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This image from the Movado Fall 2024 ad campaign features actress Jessica Alba posing against a clean white seamless background. She is wearing a dark sleeveless top, polka-dot patterned hosiery, and a prominent gold wristwatch on her left wrist. The composition utilizes clean studio lighting that highlights her expression and the product details. Creative direction was led by Robert Lussier, with photography by Mert Alas and Marcus Piggott.