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  • ·Movado Fall 2024 Ad Campaign Christian McCaffrey Portrait
BrandMovado
ProjectFall 2024 Ad Campaign
Christian McCaffrey wearing a white t-shirt and steel watch against a white seamless background for Movado

Movado Fall 2024 Ad Campaign 2024

Associated creatives

Robert Lussier
Robert LussierCreative Director
The Style Council
The Style CouncilAgency
Mert Alas & Marcus Piggott
Mert Alas & Marcus PiggottPhotographers/Directors
Julianne Moore
Julianne MooreTalents
Ludacris
LudacrisTalents
Christian McCaffrey
Christian McCaffreyTalents
Jessica Alba
Jessica AlbaTalents
and Tyrese Haliburton
and Tyrese HaliburtonTalents
Mel Ottenberg
Mel OttenbergStylist
Stephen Galloway
Stephen GallowayMovement Director
N6 & January Production
N6 & January ProductionProduction
“Stand Up” by Ludacris
“Stand Up” by Ludacris

Tags

christian mccaffreychristian mccaffrey portraitwhite t-shirtstainless steel watchwristwatchred dial watch

Description

This portrait from Movado's Fall 2024 ad campaign features American football player Christian McCaffrey posed against a clean white seamless backdrop. He wears a plain white crewneck t-shirt, blue denim jeans with a black leather belt, and a stainless steel wristwatch with a red dial. Tattoos are visible on his left forearm and bicep. The campaign was photographed by Mert Alas and Marcus Piggott with styling by Mel Ottenberg, movement direction by Stephen Galloway, and creative direction by Robert Lussier.

Style

Vertical, Commercial, Clean

Industries

Jewellery

Color

Pure White (50%)
Navy (30%)
Crimson (20%)

Background

White Seamless

Context

Advertising Campaign