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BrandMovado
ProjectFall 2024 Ad Campaign
Jessica Alba wearing a black blazer and patterned tights against a white background for the Movado Fall 2024 campaign

Movado Fall 2024 Ad Campaign 2024

Associated creatives

Robert Lussier
Robert LussierCreative Director
The Style Council
The Style CouncilAgency
Mert Alas & Marcus Piggott
Mert Alas & Marcus PiggottPhotographers/Directors
Julianne Moore
Julianne MooreTalents
Ludacris
LudacrisTalents
Christian McCaffrey
Christian McCaffreyTalents
Jessica Alba
Jessica AlbaTalents
and Tyrese Haliburton
and Tyrese HaliburtonTalents
Mel Ottenberg
Mel OttenbergStylist
Stephen Galloway
Stephen GallowayMovement Director
N6 & January Production
N6 & January ProductionProduction
“Stand Up” by Ludacris
“Stand Up” by Ludacris

Tags

jessica albajessica alba portraitwoman in black blazerblack blazerpatterned tightsmovado watch

Description

This portrait from the Movado Fall 2024 ad campaign features actress Jessica Alba posing dynamically against a clean white seamless background. She wears a sharp black blazer paired with sheer patterned tights and a minimalist wristwatch visible on her left wrist. Her long hair streams outward to the side, creating a sense of motion captured by photographers Mert Alas and Marcus Piggott. The image utilizes crisp studio lighting and polished art direction by Robert Lussier for The Style Council.

Style

Vertical, Commercial, Clean, Polished

Techniques

Natural light, Beauty Light

Industries

Cosmetics

Color

Jet Black (80%)
Gold (20%)

Background

White Seamless

Context

Advertising Campaign