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  • ·Lu'u Dan The Getaway Car Fall 2025 Campaign Campaign
BrandLu'u Dan
Project'The Getaway Car' Fall 2025 Ad Campaign
Group of people inside a car, one wearing a red balaclava holding a steering wheel, surrounded by scattered cash and gold jewelry

Lu'u Dan 'The Getaway Car' Fall 2025 Ad Campaign 2025

Associated creatives

Hung La
Hung LaLựu đạn Creative Director
Annissa Esanty
Annissa EsantyCreative Director
Claryn Chong
Claryn ChongPhotographer
Noah Koesmik
Noah KoesmikVideographer
Becky Tun Pe
Becky Tun PeModels
Lara Lizarondo Swift
Lara Lizarondo SwiftModels
Akiko Haruna
Akiko HarunaModels
April G
April GModels
Juna Uehara
Juna UeharaMakeup
Purple-Qie Qin
Purple-Qie QinCasting Director
Jingbai_
Jingbai_Set Designer

Tags

person in red balaclava driving carperson in red balaclavared balaclavadriving car

Description

Captured by Claryn Chong for Lu'u Dan, this campaign image from 'The Getaway Car' Fall 2025 collection depicts a cinematic scene inside an automobile. A central figure wearing a striking red balaclava grips the steering wheel, flanked by additional passengers amidst scattered banknotes and heavy gold jewelry. The moody lighting and enclosed interior setting amplify the dramatic, high-stakes atmosphere of the narrative.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Designer Fashion

Color

Crimson (40%)
Jet Black (30%)
Gold (30%)

Background

Garage

Context

Advertising Campaign