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BrandLu'u Dan
Project'The Getaway Car' Fall 2025 Ad Campaign
Five models posing inside and around a maroon convertible car against a chain link fence backdrop for Lu'u Dan

Lu'u Dan 'The Getaway Car' Fall 2025 Ad Campaign 2025

Associated creatives

Hung La
Hung LaLựu đạn Creative Director
Annissa Esanty
Annissa EsantyCreative Director
Claryn Chong
Claryn ChongPhotographer
Noah Koesmik
Noah KoesmikVideographer
Becky Tun Pe
Becky Tun PeModels
Lara Lizarondo Swift
Lara Lizarondo SwiftModels
Akiko Haruna
Akiko HarunaModels
April G
April GModels
Juna Uehara
Juna UeharaMakeup
Purple-Qie Qin
Purple-Qie QinCasting Director
Jingbai_
Jingbai_Set Designer

Tags

group of models in carfive modelsmodels in convertiblemaroon convertible carconvertible carred graphic typographybrand typography

Description

Five models are posed dynamically inside and around a dark maroon convertible car set against a chain-link fence background for the Lu'u Dan Fall 2025 ad campaign titled 'The Getaway Car'. The scene features bold red graphic typography overlaying the lower portion of the frame displaying the brand name. The models wear contemporary streetwear apparel including graphic tops, jackets, and accessories, captured with direct flash lighting. The composition is horizontally framed, presenting an editorial and cinematic aesthetic directed by Hung La and Annissa Esanty, photographed by Claryn Chong, and videographed by Noah Koesmik.

Style

Horizontal, Commercial, Saturated, Gritty

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Crimson (50%)
Chocolate (50%)

Background

Carpark

Context

Advertising Campaign