Lu'u Dan 'The Getaway Car' Fall 2025 Ad Campaign 2025

Description

This campaign image for Lu'u Dan's Fall 2025 project, titled The Getaway Car, features a group of five models gathered inside a vintage car under nocturnal lighting conditions. Photographed by Claryn Chong with creative direction by Hung La and Annissa Esanty, the scene captures an atmospheric night setting with rich warm highlights and deep shadows. The models wear contemporary streetwear styled with sharp lighting that accents their expressions and poses. Set design by Jingbai_ and casting by Purple-Qie Qin complete the production, which highlights the brand's distinctive aesthetic.

Style

Editorial, Horizontal, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Designer Fashion

Color

Background

Garage

Context

Advertising Campaign