Logo
  • Home
  • ·Media
  • ·Lu'u Dan The Getaway Car Fall 2025 Campaign Editorial
BrandLu'u Dan
Project'The Getaway Car' Fall 2025 Ad Campaign
Five models seated inside a car at night with bold red Lu'u Dan lettering overlaid across the lower frame.

Lu'u Dan 'The Getaway Car' Fall 2025 Ad Campaign 2025

Associated creatives

Hung La
Hung LaLựu đạn Creative Director
Annissa Esanty
Annissa EsantyCreative Director
Claryn Chong
Claryn ChongPhotographer
Noah Koesmik
Noah KoesmikVideographer
Becky Tun Pe
Becky Tun PeModels
Lara Lizarondo Swift
Lara Lizarondo SwiftModels
Akiko Haruna
Akiko HarunaModels
April G
April GModels
Juna Uehara
Juna UeharaMakeup
Purple-Qie Qin
Purple-Qie QinCasting Director
Jingbai_
Jingbai_Set Designer

Tags

group of women in carwomen in cargroup of womenwoman driving carwoman drivingdriver steering wheelcar interiorluu dan campaignluu dan ad campaign

Description

Five diverse models are captured inside a car at night for Lu'u Dan's Fall 2025 ad campaign titled 'The Getaway Car', photographed by Claryn Chong. The group is arranged across the front and rear passenger seats, with one model gripping the steering wheel in the driver's seat. Bold red graphic typography spelling out the brand name is overlaid across the lower portion of the frame. The moody lighting casts deep shadows inside the vehicle, highlighting textured jackets, dark sunglasses, and metallic accessories. A golden pendant hangs from the rearview mirror, adding a distinctive prop detail to the dark interior setting.

Style

Horizontal, Commercial, Moody

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Navy (30%)
Camel (20%)

Background

Garage

Context

Advertising Campaign