Lu'u Dan 'The Getaway Car' Fall 2025 Ad Campaign 2025

Description

This cinematic commercial campaign image for Lu'u Dan, titled The Getaway Car, captures a group of five models posed inside the interior of a vintage car at night. Photographed by Claryn Chong with creative direction by Hung La and Annissa Esanty, the scene evokes a moody, stylized atmosphere with intense interior lighting highlighting the subjects and props on the dashboard. The dashboard features playing cards, a cassette tape case, and a bold red overlaid brand logo typography reading LU'U DAN. The models display serious and engaged expressions, wearing dark clothing and accessories while positioned across the front and rear seats.

Style

Horizontal, Cinematic, Moody, Raw

Techniques

Low-key / chiaroscuro

Industries

Designer Fashion

Color

Background

Garage

Context

Advertising Campaign