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  • ·Lu'u Dan The Getaway Car Ad Campaign Editorial
BrandLu'u Dan
Project'The Getaway Car' Fall 2025 Ad Campaign
People inside a car with visible cash in low-light interior for Lu'u Dan campaign

Lu'u Dan 'The Getaway Car' Fall 2025 Ad Campaign 2025

Associated creatives

Hung La
Hung LaLựu đạn Creative Director
Annissa Esanty
Annissa EsantyCreative Director
Claryn Chong
Claryn ChongPhotographer
Noah Koesmik
Noah KoesmikVideographer
Becky Tun Pe
Becky Tun PeModels
Lara Lizarondo Swift
Lara Lizarondo SwiftModels
Akiko Haruna
Akiko HarunaModels
April G
April GModels
Juna Uehara
Juna UeharaMakeup
Purple-Qie Qin
Purple-Qie QinCasting Director
Jingbai_
Jingbai_Set Designer

Tags

people in carcar interiorgroup of peoplepeople in vehicle

Description

This editorial campaign image for Lu'u Dan's Fall 2025 project titled 'The Getaway Car' captures individuals inside the dark interior of a vehicle. Atmospheric low-light conditions and warm tones create a dramatic, cinematic mood. Visible elements include people in dynamic poses, currency notes placed near the dashboard, and bold red typography branding overlaying the lower portion of the frame. The composition emphasizes narrative tension and high-end artistic direction.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Crimson (40%)

Context

Advertising Campaign