Logo
  • Home
  • ·Media
  • ·Lu'u Dan The Getaway Car Fall 2025 Campaign Editorial
BrandLu'u Dan
Project'The Getaway Car' Fall 2025 Ad Campaign
Multiple women screaming inside a crowded car interior for Lu'u Dan campaign

Lu'u Dan 'The Getaway Car' Fall 2025 Ad Campaign 2025

Associated creatives

Hung La
Hung LaLựu đạn Creative Director
Annissa Esanty
Annissa EsantyCreative Director
Claryn Chong
Claryn ChongPhotographer
Noah Koesmik
Noah KoesmikVideographer
Becky Tun Pe
Becky Tun PeModels
Lara Lizarondo Swift
Lara Lizarondo SwiftModels
Akiko Haruna
Akiko HarunaModels
April G
April GModels
Juna Uehara
Juna UeharaMakeup
Purple-Qie Qin
Purple-Qie QinCasting Director
Jingbai_
Jingbai_Set Designer

Tags

group of women in carwomen in carwomencar interiordramatic expressionholding money

Description

This cinematic editorial image for Lu'u Dan's Fall 2025 ad campaign, titled 'The Getaway Car' and photographed by Claryn Chong, captures a dramatic scene inside a vehicle. Several models crowd the interior, displaying intense expressions while gripping banknotes and car fixtures under moody lighting. Creative direction by Hung La and Annissa Esanty shapes this high-energy narrative, with set design by Jingbai_. The dark, high-contrast palette emphasizes the gritty atmosphere of the escape.

Style

Horizontal, Action, Cinematic, Moody, Gritty

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Crimson (40%)

Background

Garage

Context

Advertising Campaign