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BrandLu'u Dan
Project'The Getaway Car' Fall 2025 Ad Campaign
Models inside a car at night, featuring one in a red balaclava holding a steering wheel for Lu'u Dan

Lu'u Dan 'The Getaway Car' Fall 2025 Ad Campaign 2025

Associated creatives

Hung La
Hung LaLựu đạn Creative Director
Annissa Esanty
Annissa EsantyCreative Director
Claryn Chong
Claryn ChongPhotographer
Noah Koesmik
Noah KoesmikVideographer
Becky Tun Pe
Becky Tun PeModels
Lara Lizarondo Swift
Lara Lizarondo SwiftModels
Akiko Haruna
Akiko HarunaModels
April G
April GModels
Juna Uehara
Juna UeharaMakeup
Purple-Qie Qin
Purple-Qie QinCasting Director
Jingbai_
Jingbai_Set Designer

Tags

model in red balaclava driving carred balaclavamodel in red balaclavared balaclava driving carcar interior at nightsteering wheel

Description

This image is part of Lu'u Dan's Fall 2025 ad campaign titled 'The Getaway Car', captured by photographer Claryn Chong with creative direction by Lựu đán Creative Director Hung La and Annissa Esanty. The scene features a group of models posed inside the interior of a car at night, shot by videographer Noah Koesmik and styled with sets by Jingbai_. The central model wears a striking red balaclava while gripping the steering wheel, accompanied by other models wearing face coverings, dark apparel, and gold accessories. Bold red typography reading 'LƯU ĐAN' is overlaid across the bottom of the frame against the dimly lit vehicle interior.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Designer Fashion

Color

Crimson (40%)
Jet Black (60%)

Background

Garage

Context

Advertising Campaign