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BrandLu'u Dan
Project'The Getaway Car' Fall 2025 Ad Campaign
Group of models posing inside a vintage maroon convertible car against a chain-link fence backdrop

Lu'u Dan 'The Getaway Car' Fall 2025 Ad Campaign 2025

Associated creatives

Hung La
Hung LaLựu đạn Creative Director
Annissa Esanty
Annissa EsantyCreative Director
Claryn Chong
Claryn ChongPhotographer
Noah Koesmik
Noah KoesmikVideographer
Becky Tun Pe
Becky Tun PeModels
Lara Lizarondo Swift
Lara Lizarondo SwiftModels
Akiko Haruna
Akiko HarunaModels
April G
April GModels
Juna Uehara
Juna UeharaMakeup
Purple-Qie Qin
Purple-Qie QinCasting Director
Jingbai_
Jingbai_Set Designer

Tags

group of models in vintage cargroup of modelsvintage carmaroon convertible carconvertible carstreetwear apparel

Description

This editorial image for the Lu'u Dan Fall 2025 ad campaign, titled The Getaway Car, features a group of models posed dynamically inside and around a vintage maroon convertible automobile. Photographed by Claryn Chong with creative direction by Hung La and Annissa Esanty, the scene is set against an urban backdrop featuring a chain-link fence and concrete wall. The models wear contemporary streetwear apparel including graphic tops and dark outerwear. Large bold red typography reading LU'U DAN is overlaid across the lower portion of the frame.

Style

Editorial, Horizontal, Desaturated, Gritty

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Navy (30%)
Pure White (20%)

Background

Alley

Context

Advertising Campaign