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  • ·Lu'u Dan The Getaway Car Campaign Editorial
BrandLu'u Dan
Project'The Getaway Car' Fall 2025 Ad Campaign
Two women seated inside a car at night with bold red Lu'u Dan brand text overlaid across the lower frame.

Lu'u Dan 'The Getaway Car' Fall 2025 Ad Campaign 2025

Associated creatives

Hung La
Hung LaLựu đạn Creative Director
Annissa Esanty
Annissa EsantyCreative Director
Claryn Chong
Claryn ChongPhotographer
Noah Koesmik
Noah KoesmikVideographer
Becky Tun Pe
Becky Tun PeModels
Lara Lizarondo Swift
Lara Lizarondo SwiftModels
Akiko Haruna
Akiko HarunaModels
April G
April GModels
Juna Uehara
Juna UeharaMakeup
Purple-Qie Qin
Purple-Qie QinCasting Director
Jingbai_
Jingbai_Set Designer

Tags

woman in carwoman seated in carwomancar interior

Description

Captured inside a dimly lit vehicle, this editorial image for Lu'u Dan's Fall 2025 campaign titled 'The Getaway Car' features two women seated in the front seats during night conditions. The warm, low-key interior lighting highlights the subjects' profiles and reflective rearview mirror, where another figure's eyes are visible. Bold red uppercase typography spelling LU'U DAN is overlaid across the bottom of the frame. Claryn Chong served as the photographer for this cinematic project, with creative direction by Hung La and Annissa Esanty.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Chocolate (30%)

Background

Garage

Context

Advertising Campaign