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  • ·Lu'u Dan The Getaway Car Fall 2025 Campaign
BrandLu'u Dan
Project'The Getaway Car' Fall 2025 Ad Campaign
Several people inside and leaning out of a getaway car with banknotes flying while red text reads LU'U DAN

Lu'u Dan 'The Getaway Car' Fall 2025 Ad Campaign 2025

Associated creatives

Hung La
Hung LaLựu đạn Creative Director
Annissa Esanty
Annissa EsantyCreative Director
Claryn Chong
Claryn ChongPhotographer
Noah Koesmik
Noah KoesmikVideographer
Becky Tun Pe
Becky Tun PeModels
Lara Lizarondo Swift
Lara Lizarondo SwiftModels
Akiko Haruna
Akiko HarunaModels
April G
April GModels
Juna Uehara
Juna UeharaMakeup
Purple-Qie Qin
Purple-Qie QinCasting Director
Jingbai_
Jingbai_Set Designer

Tags

people in getaway cargetaway cargroup of people in carflying banknotescar interior

Description

This dynamic campaign image for Lu'u Dan's Fall 2025 collection, titled 'The Getaway Car,' captures a high-stakes moment inside a vehicle as multiple people react with intense expressions. Banknotes flutter through the air around the car, enhancing the cinematic narrative of flight and action. Bold red typography featuring the brand name LU'U DAN is overlaid across the foreground. The scene is shot with a dramatic perspective from inside and alongside the automobile, emphasizing movement and tension. Created by creative directors Hung La and Annissa Esanty with photography by Claryn Chong and styling by set designer Jingbai_.

Style

Horizontal, Action, Cinematic

Industries

Designer Fashion

Color

Jet Black (50%)
Pure White (30%)
Crimson (20%)

Background

Carpark

Context

Advertising Campaign