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BrandLu'u Dan
Project'The Getaway Car' Fall 2025 Ad Campaign
People inside a car interior holding cash during The Getaway Car campaign for Lu'u Dan, photographed by Claryn Chong.

Lu'u Dan 'The Getaway Car' Fall 2025 Ad Campaign 2025

Associated creatives

Hung La
Hung LaLựu đạn Creative Director
Annissa Esanty
Annissa EsantyCreative Director
Claryn Chong
Claryn ChongPhotographer
Noah Koesmik
Noah KoesmikVideographer
Becky Tun Pe
Becky Tun PeModels
Lara Lizarondo Swift
Lara Lizarondo SwiftModels
Akiko Haruna
Akiko HarunaModels
April G
April GModels
Juna Uehara
Juna UeharaMakeup
Purple-Qie Qin
Purple-Qie QinCasting Director
Jingbai_
Jingbai_Set Designer

Tags

people in car interiorpeople in carcar interiorholding cashgroup of peopleluu dan ad campaign

Description

This cinematic photograph from 'The Getaway Car' Fall 2025 ad campaign for Lu'u Dan was captured by photographer Claryn Chong with creative direction by Hung La and Annissa Esanty. The scene depicts several individuals inside a dark car interior, partially illuminated with dramatic lighting while holding bundles of cash. Set design by Jingbai_ contributes to the moody, narrative-driven atmosphere. The bold red brand logotype overlays the lower portion of the frame.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Camel (30%)
Crimson (20%)

Background

Garage

Context

Advertising Campaign