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  • ·Luu Dan The Getaway Car Fall 2025 Ad Campaign
BrandLu'u Dan
Project'The Getaway Car' Fall 2025 Ad Campaign
Several women screaming and reacting intensely inside a moving car at night for the Lu'u Dan Fall 2025 campaign.

Lu'u Dan 'The Getaway Car' Fall 2025 Ad Campaign 2025

Associated creatives

Hung La
Hung LaLựu đạn Creative Director
Annissa Esanty
Annissa EsantyCreative Director
Claryn Chong
Claryn ChongPhotographer
Noah Koesmik
Noah KoesmikVideographer
Becky Tun Pe
Becky Tun PeModels
Lara Lizarondo Swift
Lara Lizarondo SwiftModels
Akiko Haruna
Akiko HarunaModels
April G
April GModels
Juna Uehara
Juna UeharaMakeup
Purple-Qie Qin
Purple-Qie QinCasting Director
Jingbai_
Jingbai_Set Designer

Tags

group of women screaming in carwomen in carscreaming womanwoman driving carblack leather jacketcar interior

Description

This dynamic image for the Lu'u Dan Fall 2025 ad campaign, titled 'The Getaway Car', features multiple women reacting with high-energy expressions inside the cabin of a vehicle at night. The cinematic composition captures raw emotion and dramatic tension under low-key lighting conditions. Creative direction is led by Hung La and Annissa Esanty, with photography by Claryn Chong and set design by Jingbai_. The cast includes Becky Tun Pe, Lara Lizarondo Swift, Akiko Haruna, and April G.

Style

Horizontal, Commercial, Action, Moody

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Crimson (40%)

Background

Garage

Context

Advertising Campaign