Lu'u Dan 'The Getaway Car' Fall 2025 Ad Campaign 2025

Description

Captured by photographer Claryn Chong with creative direction by Hung La and Annissa Esanty, this cinematic campaign image for Lu'u Dan's Fall 2025 collection titled 'The Getaway Car' features multiple individuals inside a vehicle holding currency. Set design by Jingbai_ frames the dark, moody interior of the car where warm low-key lighting illuminates the subjects and props. The composition focuses on the dramatic interaction within the vehicle, complemented by bold red typography spelling the brand name overlaid at the base. Cast by Purple-Qie Qin, the models showcase intense expressions matching the narrative atmosphere of the campaign.

Style

Horizontal, Cinematic, Moody, Matte

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Garage

Context

Advertising Campaign