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BrandLoewe
ProjectPaula’s Ibiza Summer 2024 Ad Campaign
Loewe green woven straw tote bag resting on top of a cauliflower inside a blue plastic bag against a white background

Loewe Paula’s Ibiza Summer 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Gray Sorrenti
Gray SorrentiPhotographer
Alison Oliver
Alison OliverModels
Kevin Abstract
Kevin AbstractModels
Taeyong
TaeyongModels
Yebba
YebbaModels
Young Miko
Young MikoModels
and 070 Shake
and 070 ShakeModels
Benjamin Bruno
Benjamin BrunoStylist
Farago Projects
Farago ProjectsProduction
Philipp Haemmerle
Philipp HaemmerleSet Designer
Krystal Klear
Krystal Klear

Tags

loewe green woven tote baggreen woven tote bagwoven tote bagtote bagloewe baggreen bagcauliflowerblue plastic bagplastic bag

Description

This advertising campaign image for Loewe Paula's Ibiza 2024, photographed by Gray Sorrenti, features a striking still life arrangement against a clean white seamless background. At the center, a vibrant green woven straw tote bag branded with the Loewe logo balances atop a head of cauliflower resting inside a crinkled blue plastic bag. The composition highlights contrasting textures between the structured natural weave and the glossy synthetic film. Bold typography at the top reads LOEWE, accompanied by campaign credits on the left and brand website details on the right.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Forest Green (50%)
Sky Blue (50%)

Background

White Seamless

Context

Advertising Campaign