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BrandLoewe
ProjectPaula’s Ibiza Summer 2024 Ad Campaign
Close-up portrait of a man with a large black-and-yellow butterfly resting across the bridge of his nose for Loewe campaign

Loewe Paula’s Ibiza Summer 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Gray Sorrenti
Gray SorrentiPhotographer
Alison Oliver
Alison OliverModels
Kevin Abstract
Kevin AbstractModels
Taeyong
TaeyongModels
Yebba
YebbaModels
Young Miko
Young MikoModels
and 070 Shake
and 070 ShakeModels
Benjamin Bruno
Benjamin BrunoStylist
Farago Projects
Farago ProjectsProduction
Philipp Haemmerle
Philipp HaemmerleSet Designer
Krystal Klear
Krystal Klear

Tags

man face close upman faceface close upbutterfly on nosebutterflysmiling manman smiling

Description

Close-up advertising portrait for the Loewe Paula's Ibiza 2024 ad campaign, photographed by Gray Sorrenti with styling by Benjamin Bruno and set design by Philipp Haemmerle. The vertical composition frames the lower portion of a man's face, highlighting his mouth, nose, and dark facial hair as he smiles gently. A large butterfly with distinct black-and-yellow patterned wings rests directly across the bridge of his nose. Bold serif typography reading LOEWE is overlaid across the top edge of the frame. The intimate shot is captured with clean lighting and crisp focus, emphasizing skin textures and the delicate details of the butterfly.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Context

Advertising Campaign