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  • ·Loewe Paula's Ibiza Summer 2024 Campaign Editorial
BrandLoewe
ProjectPaula’s Ibiza Summer 2024 Ad Campaign
Model in pink dress lying against large patterned rug wings resembling butterfly wings for Loewe campaign

Loewe Paula’s Ibiza Summer 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Gray Sorrenti
Gray SorrentiPhotographer
Alison Oliver
Alison OliverModels
Kevin Abstract
Kevin AbstractModels
Taeyong
TaeyongModels
Yebba
YebbaModels
Young Miko
Young MikoModels
and 070 Shake
and 070 ShakeModels
Benjamin Bruno
Benjamin BrunoStylist
Farago Projects
Farago ProjectsProduction
Philipp Haemmerle
Philipp HaemmerleSet Designer
Krystal Klear
Krystal Klear

Tags

woman in pink dresspink dresswoman lying downmodel posinglime green handbaggreen handbaghandbagwhite heeled sandalsheeled sandalssandalswoman

Description

This image is part of the Paula's Ibiza Summer 2024 advertising campaign for Loewe, photographed by Gray Sorrenti with styling by Benjamin Bruno and set design by Philipp Haemmerle. The composition features a model lying flat against a bright white background, positioned centrally between two large, intricately patterned vintage rugs arranged symmetrically to resemble oversized butterfly wings. The model wears a sleeveless pink ruched dress adorned with small white floral appliques, paired with white heeled sandals and holding a lime green handbag in one hand. Bold black capital typography reading LOEWE spans across the top edge of the frame. The lighting is bright and clean, casting soft shadows that accentuate the texture of the rugs and the fluid lines of the dress.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Hot Pink (50%)
Lime (50%)

Background

White Seamless

Context

Advertising Campaign