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ProjectPaula’s Ibiza Summer 2024 Ad Campaign
Portrait of Taeyong wearing white sunglasses and a blue and white raglan sweater against a plain background for Loewe.

Paula’s Ibiza Summer 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Gray Sorrenti
Gray SorrentiPhotographer
Alison Oliver
Alison OliverModels
Kevin Abstract
Kevin AbstractModels
Taeyong
TaeyongModels
Yebba
YebbaModels
Young Miko
Young MikoModels
and 070 Shake
and 070 ShakeModels
Benjamin Bruno
Benjamin BrunoStylist
Farago Projects
Farago ProjectsProduction
Philipp Haemmerle
Philipp HaemmerleSet Designer
Krystal Klear
Krystal Klear

Tags

taeyongtaeyong loewe campaignman wearing white sunglassesman in blue sweaterwhite sunglassesraglan sweater

Description

This portrait from Loewe's Paula's Ibiza 2024 ad campaign features Taeyong photographed by Gray Sorrenti, with creative direction by Jonathan Anderson and styling by Benjamin Bruno. The subject wears statement white sunglasses and a blue and white raglan sweater featuring a prominent red star graphic element. The composition is framed vertically against a neutral studio backdrop with clean lighting. Production was handled by Farago Projects with set design by Philipp Haemmerle.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Royal Blue (50%)
Pure White (30%)
Crimson (20%)

Background

White Seamless

Context

Advertising Campaign