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BrandLoewe
ProjectPaula’s Ibiza Summer 2024 Ad Campaign
Man wearing a striped bucket hat and sunglasses lying flat on a patterned rug for Loewe ad campaign

Loewe Paula’s Ibiza Summer 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Gray Sorrenti
Gray SorrentiPhotographer
Alison Oliver
Alison OliverModels
Kevin Abstract
Kevin AbstractModels
Taeyong
TaeyongModels
Yebba
YebbaModels
Young Miko
Young MikoModels
and 070 Shake
and 070 ShakeModels
Benjamin Bruno
Benjamin BrunoStylist
Farago Projects
Farago ProjectsProduction
Philipp Haemmerle
Philipp HaemmerleSet Designer
Krystal Klear
Krystal Klear

Tags

man in bucket hatman wearing bucket hatbucket hatman in sunglassessunglassespatterned toploewe bucket hat

Description

This portrait from Loewe's Paula's Ibiza 2024 advertising campaign, photographed by Gray Sorrenti, features a model lying flat against a detailed, ornate patterned rug. The subject wears a distinctive striped bucket hat with prominent logo lettering, sunglasses, and a patterned long-sleeve top while looking directly upward at the camera. Large white typography spelling LOEWE is overlaid across the top of the frame. The high-angle vertical composition employs natural light and creates a striking graphic contrast between the subject's apparel and the intricate textile background.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Chocolate (50%)
Pure White (30%)
Jet Black (20%)

Background

Fabric Texture

Context

Advertising Campaign