Logo
  • Home
  • ·Media
  • ·Loewe Paulas Ibiza Summer 2024 Campaign Editorial
BrandLoewe
ProjectPaula’s Ibiza Summer 2024 Ad Campaign
Portrait of a woman wearing a dark top and holding a striped woven bag against a warm yellow background

Loewe Paula’s Ibiza Summer 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Gray Sorrenti
Gray SorrentiPhotographer
Alison Oliver
Alison OliverModels
Kevin Abstract
Kevin AbstractModels
Taeyong
TaeyongModels
Yebba
YebbaModels
Young Miko
Young MikoModels
and 070 Shake
and 070 ShakeModels
Benjamin Bruno
Benjamin BrunoStylist
Farago Projects
Farago ProjectsProduction
Philipp Haemmerle
Philipp HaemmerleSet Designer
Krystal Klear
Krystal Klear

Tags

woman with striped woven bagstriped woven bagwoven bagmodel in dark topblonde woman posingblonde womanwoman posing

Description

This editorial portrait is part of Loewe's Paula's Ibiza Summer 2024 ad campaign, photographed by Gray Sorrenti with styling by Benjamin Bruno and set design by Philipp Haemmerle. The image features a model with blonde hair, tattoos on their arms, and a serious expression, posed against a warm yellow seamless backdrop. They wear a dark long-sleeved top and light trousers, carrying a prominent red and black striped woven tote bag featuring the Loewe logo. The lighting is warm and diffused, casting a golden hue over the entire composition. Bold black typography reading LOEWE spans the top of the frame, with smaller campaign text and a logo visible on the sides.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Scarlet (30%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign