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BrandLoewe
ProjectPaula’s Ibiza Summer 2024 Ad Campaign
Loewe red textured handbag resting on a yellow grapefruit against a plain white background

Loewe Paula’s Ibiza Summer 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Gray Sorrenti
Gray SorrentiPhotographer
Alison Oliver
Alison OliverModels
Kevin Abstract
Kevin AbstractModels
Taeyong
TaeyongModels
Yebba
YebbaModels
Young Miko
Young MikoModels
and 070 Shake
and 070 ShakeModels
Benjamin Bruno
Benjamin BrunoStylist
Farago Projects
Farago ProjectsProduction
Philipp Haemmerle
Philipp HaemmerleSet Designer
Krystal Klear
Krystal Klear

Tags

red handbagred textured handbaghandbagloewe handbagyellow grapefruitgrafruit

Description

This clean commercial image for Loewe's Paula's Ibiza 2024 ad campaign features a striking still-life product composition captured by photographer Gray Sorrenti. A vibrant red textured handbag with a beaded green handle and golden chain detail is stacked directly on top of a yellow grapefruit. The objects are presented centrally against a minimal white seamless backdrop with bold black typography at the top reading LOEWE. The lighting is bright and even, accentuating the contrasting textures of the fruit skin, fabric, and beads.

Style

Vertical, Commercial, Clean, Minimalist

Industries

Luxury Fashion Houses

Color

Crimson (50%)
Lemon (30%)
Forest Green (20%)

Background

White Seamless

Context

Advertising Campaign