Loewe Paula’s Ibiza Summer 2024 Ad Campaign 2024

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This clean commercial image for Loewe's Paula's Ibiza 2024 ad campaign features a striking still-life product composition captured by photographer Gray Sorrenti. A vibrant red textured handbag with a beaded green handle and golden chain detail is stacked directly on top of a yellow grapefruit. The objects are presented centrally against a minimal white seamless backdrop with bold black typography at the top reading LOEWE. The lighting is bright and even, accentuating the contrasting textures of the fruit skin, fabric, and beads.