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ProjectPaula’s Ibiza Summer 2024 Ad Campaign
Young Miko in a striped polo shirt holding a brown leather shoulder bag against a plain white background

Paula’s Ibiza Summer 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Gray Sorrenti
Gray SorrentiPhotographer
Alison Oliver
Alison OliverModels
Kevin Abstract
Kevin AbstractModels
Taeyong
TaeyongModels
Yebba
YebbaModels
Young Miko
Young MikoModels
and 070 Shake
and 070 ShakeModels
Benjamin Bruno
Benjamin BrunoStylist
Farago Projects
Farago ProjectsProduction
Philipp Haemmerle
Philipp HaemmerleSet Designer
Krystal Klear
Krystal Klear

Tags

young mikoyoung miko portraitstriped polo shirtstriped polopolo shirttan leather shoulder bagleather shoulder bagshoulder bagbrown leather bagleather bag

Description

This portrait for the Loewe Paula’s Ibiza 2024 advertising campaign was photographed by Gray Sorrenti. The image features Young Miko posing against a neutral white background, wearing a striped polo shirt and dark trousers while holding a large tan leather shoulder bag with rope straps. The composition is vertical and clean, highlighted by direct lighting that accentuates the textures of the apparel and accessories. Art direction and styling bring out a casual yet refined aesthetic suited for the seasonal collection.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Caramel (40%)
Navy (30%)
Crimson (30%)

Background

White Seamless

Context

Advertising Campaign