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  • ·Loewe Paulas Ibiza 2024 Campaign Editorial by Gray Sorrenti
ProjectPaula’s Ibiza Summer 2024 Ad Campaign
Man lying flat on a patterned oriental rug wearing a teddy bear print sweater, dark trousers, and holding a tan suede bucket bag.

Paula’s Ibiza Summer 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Gray Sorrenti
Gray SorrentiPhotographer
Alison Oliver
Alison OliverModels
Kevin Abstract
Kevin AbstractModels
Taeyong
TaeyongModels
Yebba
YebbaModels
Young Miko
Young MikoModels
and 070 Shake
and 070 ShakeModels
Benjamin Bruno
Benjamin BrunoStylist
Farago Projects
Farago ProjectsProduction
Philipp Haemmerle
Philipp HaemmerleSet Designer
Krystal Klear
Krystal Klear

Tags

man lying on rugman lyinglying on rugblack man lying on rugblack manteddy bear sweaterteddy bear print sweatertan suede bucket bagsuede bucket bagbucket bagdark trouserswide trousers

Description

This advertising campaign image for Loewe's Paula's Ibiza 2024 collection was photographed by Gray Sorrenti with styling by Benjamin Bruno and set design by Philipp Haemmerle. A man lies flat on his back atop a large, ornately patterned vintage rug featuring intricate red and blue floral motifs. He wears a cream-coloured sweater printed with a repeating teddy bear pattern, dark wide-legged trousers, and slip-on shoes. A large tan suede bucket bag rests beside him on the floor. Bold black typography reading 'LOEWE' is positioned across the top of the composition.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (30%)
Caramel (30%)
Cream (20%)

Background

Fabric Texture

Context

Advertising Campaign