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Brand
Loewe
ProjectPaula’s Ibiza Summer 2024 Ad Campaign
Close-up portrait of a person with dark curly hair and butterflies resting on head against a plain white background for Loewe

Loewe Paula’s Ibiza Summer 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Gray Sorrenti
Gray SorrentiPhotographer
Alison Oliver
Alison OliverModels
Kevin Abstract
Kevin AbstractModels
Taeyong
TaeyongModels
Yebba
YebbaModels
Young Miko
Young MikoModels
and 070 Shake
and 070 ShakeModels
Benjamin Bruno
Benjamin BrunoStylist
Farago Projects
Farago ProjectsProduction
Philipp Haemmerle
Philipp HaemmerleSet Designer
Krystal Klear
Krystal Klear

Tags

person with butterflies in hairperson with butterfliesbutterflies in hairdark curly haircurly hair

Description

This portrait from the Loewe Paula's Ibiza 2024 advertising campaign was photographed by Gray Sorrenti with styling by Benjamin Bruno and set design by Philipp Haemmerle. The close-up composition focuses on a subject with dark, wet-look curly hair, framed against a clean white backdrop. Delicate butterflies rest upon the locks of hair, adding a surreal, organic element to the studio framing. Bold black typography reading LOEWE dominates the upper margin of the composition. The lighting is clean and crisp, highlighting the natural skin texture and gloss of the hair.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Background

White Seamless

Context

Advertising Campaign