Loewe Paula’s Ibiza Summer 2024 Ad Campaign 2024

Description

This portrait from Loewe's Paula's Ibiza 2024 advertising campaign was photographed by Gray Sorrenti, featuring art direction by Loewe Creative Director Jonathan Anderson and styling by Benjamin Bruno. The image shows a woman seated on a textured blue carpet, playing a dark reddish-brown electric guitar with a white pickguard. She wears a dark blue sleeveless top and a light-coloured skirt, with long brown hair partially tied up. Resting on the floor near her is a woven green and black geometric handbag alongside a yellow guitar pedal connected by black cables. In the background, a dark curtain hangs beside a lamp and a musical amplifier. Set design was handled by Philipp Haemmerle, with production by Farago Projects.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Background

Metal Texture

Context

Advertising Campaign